Building for America’s Bravest helps construct Smart Homes for catastrophically injured veterans. GMC wanted to help. We created a movement that generated 83 million social impressions and raised awareness to enhance the lives of our nation's bravest heroes.
IDEA: Over 200 severely injured veterans are on a waiting list to receive Smart Homes that will transform their lives. Enlist to Unlist them.
83,000,000 TOTAL IMPRESSIONS
To make a profound statement, we kicked off the social "enlistment" on Veteran's Day - November 11, 2015. It generated more participation than we ever imagined, and the #enlistme hashtag began trending immediately.
Over 60,000 signatures and counting...We launched several on-site events asking people to "enlist" by signing their name along with words of support for the cause. "Enlisters" receive a set of dogtags. Our goal for 2016 is to break the world record for signatures for Veterans. Stay tuned.