When I started making graphic designs for tees and merchandise, I was looking out for some branding which also reflected my thought process and me. Since the initials of my name Mario Arnold Dcunha is M.A.D, I thought I would incorporate the same. This logo is a fresh drawing just off my iPad using the apple pencil, and the red and black colours simply inspired the look, that would go well on the back collar label of t-shirts in general.
I tried to make the letters pin straight so that I could better show a pure neon effect for the font, but then, I decided to go back to my raw sketch of these letters so that the logo reflected my original handwriting. After all, it’s MadeByMAD.
I opened my MadeByMAD design label on Threadless Artist Shops in August this year. They are also on sale in India at Paintcollar and The Souled Store.
Model Credit: Paintcollar.com
