Art Direction:
Here my colleague and I teamed up to take on all aspects of this campaign from start to finish. From how it lived on site to content side of things. Our concept and aim was to create four cozy themed worlds around our new product launch of all-over print cushions. My involvement here was heavily art direction based, in terms of how this the concept could be used for marketing purposes as well as on-site needs. This campaign was the first shoot during a rebranding where we were able to start to refurbish the companies image further: Clean and simple was our moto.
