Employer: Capital One
Role: Brand Marketing Content Associate & Assistant Copyeditor
Duties:
< >Performed copyediting and copywriting assistance of all clients’ marketing collateral/content (email blasts such as the Guitar Center sample below), digital ads on clients' websites, mailers, in-store signage)
< >Wrote and executed comprehensive responses for major accounts sales teams; respond thoroughly to (RFP) Request for Proposal specifications and requirements
< >Helped sales partners gain new cardholders for their special financing credit cards through market research of competitors’ websites and subsequent partner-requested presentations created to pinpoint areas in need of redesign and to ensure in-market success of their special financing cards/drive revenue
< >Contributed to marketing and sales goals by continuously updating supplemental reports and organizational content management databases (such as LexisNexis)
< >Electronically communicated daily with, collaborated with, and managed project direction, instruction, requirements, and overall flow of print, digital, and electronic communication between internal corporate team departments (creative team, legal team, marketing/Account Managers) and external clients
< >Ensured the following of client’s writing style guide, brand guidelines and digital content strategy by overseeing the legal/creative routing review process of all clients' initial and final drafts
< >Managed online content requests from the internal team and external clients and provided digital context/requirements
< >Set expectations on timing and launching of all marketing content and campaigns on the internal department and printers, external vendors, and customer clients alike
< >Partnered with major retailer businesses (of nearly 20 accounts including Menards, Helzberg, Guitar Center etc) as clients to promote/brand, sell, and retain their special financing card memberships through successful electronic, print, and mailed marketing materials and campaigns to meet their card membership/subscription activation and retention objectives (email marketing blasts, digital ads, landing page ads, mailers, in-store signage)
< >Updated and created new playbooks for all clients containing their brand guidelines and digital content strategy< >Performed copyediting and copywriting assistance of all clients’ marketing collateral/content (email blasts such as the Guitar Center sample below), digital ads on clients' websites, mailers, in-store signage)
< >Wrote and executed comprehensive responses for major accounts sales teams; respond thoroughly to (RFP) Request for Proposal specifications and requirements
< >Helped sales partners gain new cardholders for their special financing credit cards through market research of competitors’ websites and subsequent partner-requested presentations created to pinpoint areas in need of redesign and to ensure in-market success of their special financing cards/drive revenue
< >Contributed to marketing and sales goals by continuously updating supplemental reports and organizational content management databases (such as LexisNexis)
< >Electronically communicated daily with, collaborated with, and managed project direction, instruction, requirements, and overall flow of print, digital, and electronic communication between internal corporate team departments (creative team, legal team, marketing/Account Managers) and external clients
< >Ensured the following of client’s writing style guide, brand guidelines and digital content strategy by overseeing the legal/creative routing review process of all clients' initial and final drafts
< >Managed online content requests from the internal team and external clients and provided digital context/requirements
< >Set expectations on timing and launching of all marketing content and campaigns on the internal department and printers, external vendors, and customer clients alike
Catalog Sample for Guitar Center client
