BURT'S BEES - REBRAND

For a self initiated project I chose to re-brand Burt's Bees, focusing on the Body Wash from the core range. I felt the original packaging was flat and didn't do the products justice. 

In this project I wanted to explore a more tactile and visually bold packaging design, bringing the audience back to the heart of the brand - the bees themselves. To coincide with this new packaging I also created a brand world to launch it. Pop-up hives will be situated around busy areas of London with nature inspired POS's to display the products. Each bottle will have seed packets and the buyers will be encouraged to plant them in urban, bee deprived areas, found by following way finding from the shop to the communal gardens. A poster campaign will also support this cycle.