I really wanted to focus on creating a media planning for Chevrolet Silverado, especially since it tends to focus their target audience only males. So I decided change it up a bit and target only females to the new Chevrolet Silverado 2016. Helping to find a better understanding and connection between the brand and the consumer by providing a survey with 7 simple questions. According to the survey, females are well known of the brand and the product which made it less complex on how to approach the target audience with the correct message and visuals. 

This are the final results of placing the ads in the correct social media, Instagram and Facebook, is where mainly women spend and do their shopping online. As well as being able to recognize and share the brand more frequent in social medias.