Enshu is an international manufacturer of horizontal machining centers. For the 2012 International Manufacturing Technology Show, Boost Marketing created a campaign for Enshu called "The Toughest Four in the Room." The campaign stressed the fact that Enshu relentlessly tested and "roughed up" their machinery to ensure the highest quality and durability. I wrote this headline for a magazine ad highlighting that aspect. This ad was published in an issue of Modern Machine Shop in Summer 2012.
The first of three video concepts I came up with for an Enshu video short.
The creative rationale for the Enshu print and video copy.
