Campaign Against Distracted Driving
Mixed media campaign
Mixed media campaign
Winner of district 4 gold ADDY.
Overview:
Distracted driving is a growing issue in the United States—killing thousands annually—but is widely unacknowledged as a real threat, particularly in the case of texting and driving.
Challenge:
The objective of the ad was to create awareness of the issue and get people to stop distracted driving.
Solution:
The design solution was to tie distracted driving to the already well-publicized campaigns against drunk driving and alcoholism, causing the viewer to make mental connections between the related issues and create a lasting memory of the hazard. This concept was supported by bold graphics and traffic-imagery in magazine ads, environmental displays, and flash banners on popular sites.
Flash banner.
Overview:
Distracted driving is a growing issue in the United States—killing thousands annually—but is widely unacknowledged as a real threat, particularly in the case of texting and driving.
Challenge:
The objective of the ad was to create awareness of the issue and get people to stop distracted driving.
Solution:
The design solution was to tie distracted driving to the already well-publicized campaigns against drunk driving and alcoholism, causing the viewer to make mental connections between the related issues and create a lasting memory of the hazard. This concept was supported by bold graphics and traffic-imagery in magazine ads, environmental displays, and flash banners on popular sites.
Flash banner.
Outdoor ads would be displayed near parking garages
and parking lots in high-traffic areas.
and parking lots in high-traffic areas.
Each ad alludes to a different popular cellphone design/make.
The ads intend to "jump out" of print magazines with their arresting aesthetic.
Flash banners would be shown on target-relevant sites, such as Pandora and Spotify.
Flash banner overview.
