A fun, vibrant festival created to celebrate Scotland's modern
culture and present a new face to the world.
The festival would initially be marketed towards British millennials. Film taken during the festival would then be turned into a video advertisement to reach a worldwide audience.
The posters reflect the personality of the festival - fun, vibrant, and full of life and creativity.
A worldwide guerrilla advertising campaign would build awareness of the event. Unicorn horns would be attached to horse statues in major cities and a poster attached to the base.
Snapchat filters would be released worldwide in the weeks prior to the festival; increasing awareness and building curiosity. During the festival, attendees would be able to post to the Unicorn Fest Snapchat story - this would allow people from across the world to experience the festival, and would begin to give them a new perception of Scotland.
