smart - Electric Drive
Director's Cut
BBDO invited ARRI Creative Solutions to develop and produce a commercial for the world premiere of the new smart electric drive. I was freelance Creative Director/Director on the project and we took it from the initial brief through look development, shading/animation and compositing all the way to the final product. The ad ran on a giant screen at Gare du Nord in Paris, was used in social media and featured at the international trade shows in Paris and Detroit.
Credits
Client: Daimler AG
Agency: BBDO Berlin GmbH
Creation: ARRI Creative Solutions
Producer: Christiane Seifert
Director & Art Direction: Jan Schönwiesner
3D Shading & Animation: Fred Weinl
Compositing, Animation: Fred Weinl, Jan Schönwiesner
Motion Graphics: Daniela Hermann
Music: temp track for your viewing pleasure,
Agency: BBDO Berlin GmbH
Creation: ARRI Creative Solutions
Producer: Christiane Seifert
Director & Art Direction: Jan Schönwiesner
3D Shading & Animation: Fred Weinl
Compositing, Animation: Fred Weinl, Jan Schönwiesner
Motion Graphics: Daniela Hermann
Music: temp track for your viewing pleasure,
was not part of the delivered product
More at: 12frames.de
Facebook: facebook.com/twelveframes
Facebook: facebook.com/twelveframes
Making Of
Styleframes
