There's nothing that brings people together quite like food. The Modern Moose is a vegan cafe. Although everyone loves food, not everyone can agree on a vegan diet, but what is unique about The Modern Moose is it's success in bringing like-minded, health conscious individuals together. The community amongst customers is quite rare. Encouraging the customers to love themselves in the best way they can, by eating well. My goal is to create a brand that reflects the customers poise, strength, tenacity, and their willingness to better themselves.

Process work and research images can be viewed here - http://mhoffpauir.dropmark.com/394432