The Rhonda Wall
Installation for the exhibit - Archival Jello: A Rhonda Retrospective 2008-2012
Pop tART Gallery
Los Angeles, CA
March 2012
In conceiving the retrospective it was clear that there had to be an angle that was as bold as the images on display. To address this, a 3D sculptural wall, The Rhonda Wall, was created by Pop tART Gallery director Chad Clark to serve as not only a public attractor for the exhibit , but also a dynamic public space to recreate the Rhonda vibe for the exhibits social activities. Below are virtual design models of what will literally open the reception and create a spatial experience parallels Rhonda herself.
Installation for the exhibit - Archival Jello: A Rhonda Retrospective 2008-2012
Pop tART Gallery
Los Angeles, CA
March 2012
In conceiving the retrospective it was clear that there had to be an angle that was as bold as the images on display. To address this, a 3D sculptural wall, The Rhonda Wall, was created by Pop tART Gallery director Chad Clark to serve as not only a public attractor for the exhibit , but also a dynamic public space to recreate the Rhonda vibe for the exhibits social activities. Below are virtual design models of what will literally open the reception and create a spatial experience parallels Rhonda herself.
A Club Called Rhonda is a Los Angeles based club night that has become a haven for self-expression amongst revelers of dance music. In only 4 short years the club has become legendary in its own right and has helped to garner attention for the burgeoning Los Angeles underground dance music scene. To celebrate Rhonda’s journey thus far Pop tART Gallery will exhibit “Archival Jello: A Club Called Rhonda Retrospective: 2008-2012,” an exhibit of the imagery of the club that have led it to become a luminary in the Los Angeles nightlife scene - including pop culture inspired graphic design by lead graphic artist Trevor Tarczynski alongside art directors/club promoters Loren Granic and Gregory Alexander, debaucherous stills from Rhonda photographer’s Meredith Jenks and Michael Mendoza, and video installations from Rhonda’s ambiance technician Ryan Granic.
The bold imagery and phrasing that comprise the club’s visual and textual voice have defined a style born from epic evenings of glamour, debauchery, and hope all through the politics of dancing. The gallery’s interior will become home to all things Rhonda, displaying a selection of graphics, flyers, photographs, and videos which have all contributed to Rhonda’s “street cred” and reputation as one of LA’s hottest clubs. In addition, the gallery’s exterior will feature a temporary facade installation by designer Chad Clark. The Rhonda Wall is inspired by the design, style, people, and vibe that is Rhonda. It creates an intense public space as well as a 3D super graphic for the exhibition.
But you may be asking yourself, who is this Rhonda? The creative brains behind the club have created a fictional demigod of nightlife. Rhonda is a virtual club diva who speaks in all capital letters and is far too busy jet-setting around the world looking for the hottest DJs and most inspiring acts to ever attend her own club. It is the dichotomy of condescension and love that makes these evenings so special. The absentee diva remotely updates her fans from an undisclosed location about the uber cutting edge acts she has booked for the night. Despite her absence, she still manages to fascinate and keep her fans coming back for more.
The concept for the exhibit originated from the observation that the graphics that have accompanied some of these nights are consistently pulled down off the walls as memorabilia by club goers. They seem to represent a zeitgeist whose temporality is as illusive as Rhonda herself. Now, with this display, all of the work will be printed in archival format in the caliber of art that they should be sold and collected in. This exhibit offers a rare glimpse into LA’s underground club culture, its creative force, and all the amazing people who come together to create A Club Called Rhonda.
The bold imagery and phrasing that comprise the club’s visual and textual voice have defined a style born from epic evenings of glamour, debauchery, and hope all through the politics of dancing. The gallery’s interior will become home to all things Rhonda, displaying a selection of graphics, flyers, photographs, and videos which have all contributed to Rhonda’s “street cred” and reputation as one of LA’s hottest clubs. In addition, the gallery’s exterior will feature a temporary facade installation by designer Chad Clark. The Rhonda Wall is inspired by the design, style, people, and vibe that is Rhonda. It creates an intense public space as well as a 3D super graphic for the exhibition.
But you may be asking yourself, who is this Rhonda? The creative brains behind the club have created a fictional demigod of nightlife. Rhonda is a virtual club diva who speaks in all capital letters and is far too busy jet-setting around the world looking for the hottest DJs and most inspiring acts to ever attend her own club. It is the dichotomy of condescension and love that makes these evenings so special. The absentee diva remotely updates her fans from an undisclosed location about the uber cutting edge acts she has booked for the night. Despite her absence, she still manages to fascinate and keep her fans coming back for more.
The concept for the exhibit originated from the observation that the graphics that have accompanied some of these nights are consistently pulled down off the walls as memorabilia by club goers. They seem to represent a zeitgeist whose temporality is as illusive as Rhonda herself. Now, with this display, all of the work will be printed in archival format in the caliber of art that they should be sold and collected in. This exhibit offers a rare glimpse into LA’s underground club culture, its creative force, and all the amazing people who come together to create A Club Called Rhonda.
