About
Client: Popsicle store located in Maui Harbor Shops center (Maui island, Hawaii). The project has been initiated by the development company USAI Investments (Dallas, TX).
Challenge: We had to develop brand concept and build the complex identity along with the interior design of the first outlet in the chain.
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a38b8648556455.589b493742c8d.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5a742e48556455.589c5a76c59e4.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/60750b48556455.58a3285401247.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/30b2b248556455.589b49373f91a.jpg)
Brand identity & interior design
Branding was developed along with interior design — the core idea is a mixture of ethnic motives in a contemporary look and a colorful palette that suits bright Hawaiian spirit. The style started growing into something fun - new moves, fonts and other graphic solutions were added. The main Maui Pops character — the Tiki — meets the visitors inside the shop. He is a part of a phrase that combines words with symbols. We’ve added juicy fruit signs that demonstrate the variety of popsicle flavors. And the exit is through the gift shop as usual!
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ca067b48556455.58a32854009d5.jpg)
We’ve made three heights of the chairs for the kids of different age and grownups. The counter has an unusual shape that suits all chairs and makes interior more dynamic.
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2fe7bf48556455.58a3285402bb3.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fcb0e148556455.589b49373c365.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e80b6f48556455.589b4937415d6.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/76ec4348556455.58a3285401604.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8960dc48556455.589c5bf96b9fc.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/047a3248556455.589b49373fcf2.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/18f3d348556455.589b49374230d.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d4259f48556455.589c5bf96c2e7.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/334a9248556455.58a1c94469879.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/54658b48556455.58a1db447322d.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2af35f48556455.589b49373e310.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/82bd5848556455.58a46df7d5b5a.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1aea2c48556455.589b49373d069.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/69938348556455.58a3285401b7e.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/638f7548556455.58a328540237a.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b96c148556455.58a1c9446a024.jpg)
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/28d6ad48556455.58a3285400033.jpg)
Project team:
Boris Alexandrov, Anna Alexandrova — creative direction
Anton Storozhev — designer
Anton Storozhev — designer
Elena Parhisenko — designer
Aleksandra Gerasimenko — designer
Daria Svidchenko — designer
Anna Alexandrova — interior designer
Dimitry Panasiuk — copywriter
Dimitry Panasiuk — copywriter
Dimitry Shmatenko, Sergey Makuhovskiy, Alexander Gusarev — visualization
Mahalo!
![maui popsicle branding logo Tiki HAWAII fruits Interior icecream kids](https://mir-s3-cdn-cf.behance.net/project_modules/1400/363b8248556455.589b49373a7e6.jpg)