Human rights are rights inherent to all human beings, regardless of gender, nationality, place of residence, sex, ethnicity, religion, color or and other categorization. Thus, human rights are non-discriminatory, meaning that all human beings are entitled to them and cannot be excluded from them.In this Ad-Campaign I have used the technique of repetition; by which the reader would be reinforced with the idea and concept. I have used this technique because human rights are something that everyone shoud have and everyone should be aware of, thus by using this technique ,the people get to know what their rights are.I have also highlighted the impotant words in the Article by using a different colour from the rest of the text.