The client needed a brand for a communications consultancy. His immense experience, and classic, personal approach with his clients needed to be reflected in his brand.

This first set are the initial concepts. I felt having a mix of classic Helvetica, some the more expressive script treatments, and a couple sturdy, trustworthy serifs provided a nice range of treatments spanning from personal to corporate.

The client chose his top 2 and from there, I did some lockups and color explorations. The palette needed to feel conservative and refined, but tech-conscious.

In the end we went with a classic, but strong palette; light grey, royal blue and black.