INSIGHT
NASCAR is a sport driven largely in part by their athlete's personalities.
CHALLENGE
How can we make racing interesting between race days?
SOLUTION
Create a mobile application that highlights Chevy team member's cars, and personalities from race day beyond.
ROLE
Content Strategist / Copywriter
NASCAR is a sport driven largely in part by their athlete's personalities.
CHALLENGE
How can we make racing interesting between race days?
SOLUTION
Create a mobile application that highlights Chevy team member's cars, and personalities from race day beyond.
ROLE
Content Strategist / Copywriter
Chevrolet & NASCAR reintroduce American Engine-uity.
The journey begins with understanding our users. We use cognitive computing to gauge users wants and needs.
"Drivers to follow" are aggregated by user's preferences. Personality traits match those of their new favorite drivers.
Cognitive computing also gives us an opportunity to provide relevant content. Recommended videos, social feeds and team specific products.
Data. Utilizing IBM's Watson, users dig deeper than the current season to retrieve historical stats on their favorite drivers, races and tracks.
Push notification period: Pre, during, and post. Users select their preferences for message delivery.
The game day race tracker. Follow your favorite drivers on your favorite courses.
