The 20-second long LUKOIL gas station spot is the central element of the LUKOIL's new product introduction campaign that uses unique faces and vehicles to convey the basic idea of the campaign. The main message is that every car owner tries to take care of his car as best as possible - regardless of whether, if it is old or new, small or large, cheap or an expensive model. This feeling is captured by the slogan of the Top N fuel range: "I love my car." In addition, the main message of the campaign is sufficiently emphasized in the film:
LUKOIL offers premium quality: "Performance, clean."
