BMW Cordless Drill
The project brief required designing a cordless drill for a specific brand context. This meant selecting and analysing the brand, as well as the manufacturing process in order to come up with the final design.
BMW are positioned in the market as an outperforming brand that claims superiority in its technology and user experience. With reference to BMW vehicles, their designs evoke a sense of aggression and performance while still the crisp German engineered feel.
BMW are notorious for their use in split and shut lines, to create multiple shades with a single tone. In most instances, their designs avoid being too flamboyant by using neutral colours. The appearance of aggression is achieved by extracting elements of sharks gills and fins into their designs.
BMW are notorious for their use in split and shut lines, to create multiple shades with a single tone. In most instances, their designs avoid being too flamboyant by using neutral colours. The appearance of aggression is achieved by extracting elements of sharks gills and fins into their designs.
1 : Indents are placed on chuck to create grip when unscrewing drill bit. A chuck key is not required as the user unscrews by rotating the chuck in counter-clockwise direction.
2 : Electrical components are placed directly above handle and switch, this minimizes strain on the users wrist while operating the drill.
3: Deliberates shut lines are used on Drill, these are used to create aggression and various tones with a single use of colour. The top part of the drill is kept plain to avoid distraction of the user’s eyes while drilling.
4 : Steep curve created above handle to prevent drill from sliding through the users hands,
5 : The Battery is exposed and not encased inside the drill housing, instead, the user holds the battery in his/her palm to prevent accidental detachment when in use. This also minimizes the fatigue on snap joints.
6 : Flexible snap on button to allow the detachment and attachment of battery. The button is the BMW logo, making the function unobtrusive and giving a sense of german ingenuity.
7 : Curved handle base to keep fingers in place.
8 : 3 inserted holes with Magnet placed behind, These holes are used as housing for screw inserts so that the user has quick access to drill bits.
9 : Air vents placed just above wrists, these vents draw in cool air to keep hands cool and allow heat to be exhausted around the chuck area.
10 : Handle is 100mm long, this allows users with big hands to operate comfortably.
11 : Colour is used to communicate function, the battery pack, chuck and switch are features the user interacts with. Silver is used too, as it is and unobtrusive and brings out the German design.
The aesthetics and functions on the design are minimal.Many BMW owners expect the functions of the product to be simplified for the users benefit. Colour exploration was deliberately limited to most recognized by users.
2 : Electrical components are placed directly above handle and switch, this minimizes strain on the users wrist while operating the drill.
3: Deliberates shut lines are used on Drill, these are used to create aggression and various tones with a single use of colour. The top part of the drill is kept plain to avoid distraction of the user’s eyes while drilling.
4 : Steep curve created above handle to prevent drill from sliding through the users hands,
5 : The Battery is exposed and not encased inside the drill housing, instead, the user holds the battery in his/her palm to prevent accidental detachment when in use. This also minimizes the fatigue on snap joints.
6 : Flexible snap on button to allow the detachment and attachment of battery. The button is the BMW logo, making the function unobtrusive and giving a sense of german ingenuity.
7 : Curved handle base to keep fingers in place.
8 : 3 inserted holes with Magnet placed behind, These holes are used as housing for screw inserts so that the user has quick access to drill bits.
9 : Air vents placed just above wrists, these vents draw in cool air to keep hands cool and allow heat to be exhausted around the chuck area.
10 : Handle is 100mm long, this allows users with big hands to operate comfortably.
11 : Colour is used to communicate function, the battery pack, chuck and switch are features the user interacts with. Silver is used too, as it is and unobtrusive and brings out the German design.
The aesthetics and functions on the design are minimal.Many BMW owners expect the functions of the product to be simplified for the users benefit. Colour exploration was deliberately limited to most recognized by users.
1 : A continuous thickness of 3mm is used to create a uniform thickness throughout the whole shell housing, this minimizes warping and sinks.
2 : The shell articles are designed with a tongue and groove along the wall thickness of parting line, this ensures objects fit flush together.
3 : The article tapers towards tangent point at parting line of mould, thus creating draft angles and preventing any undercuts.
4 : Bosses are used instead of screws to join both articles together. This prevents holes from being made on outer surfaces(ruining aesthetics).
5 : Clutch kit clips tightly into position, thus creating a stiff switch for user without the need of mechanical fasteners.
6 : Groove created to allow the battery to snap into a locked position.
7 : Tongue and groove used to guide battery into place, added wall thickness on shells housing helps with structural integrity where ribs can’t be added.
8 : Buttons on the battery have flexibility, thus allowing battery to snap into locked position. This prevents the need for mechanical fasteners.
9 : Ribs serve 2 functions, structural integrity and to keep electrical components in place without the need for costly joining methods.
10 : Designated areas are given for gates where plastic fluid can be injected without ruining the finish of the outside housing.
2 : The shell articles are designed with a tongue and groove along the wall thickness of parting line, this ensures objects fit flush together.
3 : The article tapers towards tangent point at parting line of mould, thus creating draft angles and preventing any undercuts.
4 : Bosses are used instead of screws to join both articles together. This prevents holes from being made on outer surfaces(ruining aesthetics).
5 : Clutch kit clips tightly into position, thus creating a stiff switch for user without the need of mechanical fasteners.
6 : Groove created to allow the battery to snap into a locked position.
7 : Tongue and groove used to guide battery into place, added wall thickness on shells housing helps with structural integrity where ribs can’t be added.
8 : Buttons on the battery have flexibility, thus allowing battery to snap into locked position. This prevents the need for mechanical fasteners.
9 : Ribs serve 2 functions, structural integrity and to keep electrical components in place without the need for costly joining methods.
10 : Designated areas are given for gates where plastic fluid can be injected without ruining the finish of the outside housing.
