This project took 4 work days to complete. We worked directly with REI's corporate team. It was a fun project that involved the perfect amount of structure and creative freedom. Having a background in wheat-pasting helped tremendously with creating the 'Guerilla Street Art Effect' that the client was looking for.
Arranging and pasting posters to have a guerrilla marketing aesthetic
Adding the first layer of text 'UNITED OUTSIDE' using a translucent get base with red pigment
REI's Creed layered using a translucent gel base paint, over the phrase 'OUTSIDE UNITED'
Another layer of text using translucent gel base
Vintage concert posters from the buildings original site pasted at the entry.
More vintage concert posters from the store's original site
Grand Opening with vintage posters and cash wrap in the background
