Logotype Ideations
Internship Project
a DAIMLER sponsored design challenge //
3 names under consideration: Next, Apex, and Revolution.
3 names under consideration: Next, Apex, and Revolution.
distinguishing the EXT in NEXT, to emphasize the extended cab design
playing with an embedded e design, to emphasize the EVOLUTION in REVOLUTION
using negative space to form an arrow pointing upwards with the R
experimenting with a reversed R + embedded E design
playing with text to incorporate an icon of a truck cab
