Nike: Untouchable Speed
FIELD worked with Nike on the new Global Design Directive for American Football – shifting the image of the sport from aggressive to strategic.
Untouchable Speed is a minimalist and classical new concept for graphics, photographic style and composition, focussed on the athleticism and tactical finesse of the sport, and inspired by the heroism of greek sculpture.
Gear Up For Game Day
Following an intensive consulting and art direction phase, FIELD designed Nike's Gear Up for Game Day campaign as a suite of films, retails installations, online and social media assets, to promote the NFL Games hosted at London's Wembley Stadium in autumn 2015.
