Itzel Martinez's profile

Grad Project, BA Graphic Design

K'un K'un means "step by step" in Tzeltal, this was the name of my graduation project from my BA in Graphic Design. 

I was part of a multidisciplinary team of designers like textile, industrial, interactive and me, as a graphic designer. 

We worked together over research about an indigenous community in the South of Mexico, their culture and their coffee.

Together, we created a long-term multidisciplinary communication strategy for their coffee business, that included the space, service, and customer experience.
Along with this, a book was made with the case study of the project.

My responsibilities included:
•Research
•Art Direction
•Photography
•Editorial Design which included photo editing, style correction, mock-ups and infographics.
•Printing
Grad Project, BA Graphic Design
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