Creative Boom is a popular blog for the creative industries. As a paid contributor, my role was to inspire, reassure and entertain freelance creative professionals. My 2015-2016 tenure coincided with a period of huge growth - I helped lift the readership from 250k to 500k a month, personally generating over 25,000 social shares. 

My focus was on writing powerful headlines (but not clickbait-style) and giving something extremely useful to the reader, written in a pacy, entertaining fashion.  

Here are five examples of my CB work.