Hondo Green developed a tool for monitoring and reducing the environmental impact of everyday business activities. To pilot the software, the company decided to reach out to Austin's creative community through a famous-yet-enigmatic spokes-creature.
Big Footprint Challenge Promotional Video
The Big Footprint Challenge - Photos from "Delivery Day"
In this photo, Bigfoot holds the green plaster Big Footprint that was hand delivered to Austin’s creative community along with an invitation to join the Big Footprint Challenge.
Bigfoot on a casual stroll through the seafood section of the flagship Whole Foods location in Austin, TX.
Bigfoot delivering the official invitation to another very tall representative of Austin's Creative Community - Mike Kolar of Kolar Advertising.
The man behind the mask and the copywriter behind the concept - Matt Jones.
