To grab the attention of our early adopter target, I created this sculptural metal module that delivers our message in a unique techie manner—as live scrolling LED type that the viewer initiates with a touch.

Also included was information for the user to be able to eliminate our message and create their own, over and over again— creating a kind of executive toy with share and keepsake value.

We mailed the module in this rich blue box complete with a silver foil stample Acura logo, included a brochure that details the technical innovations inthe new TL Type-S, a Business Reply card, plus a personalized business card of the recipient's specific dealer contact.