IRONCLAD
Background information
This project was created based off of a random image, and with it, to create a brand for a box of cocoa mix, wine, and coffee beans.
Problem
Relating the brand to the photo; in which case mine was a horse.
Challenges
The hardest challenge was to subtly relate the photo to the brand.
Goals
To have a box of cocoa mix, a bottle of wine, and a package of coffee beans. All three of these items needed to feel like they're apart of the same brand.
Solution
I took the image of the horse and broke it down into a variety of relatable words. Eventually, I settled my hat on a horseshoe. With it, I wanted to create a brand that sells high quality products with flavor that's pure as can be! Once I started to mesh the two ideas together I felt that the Old West was a perfect theme.
Engagement
I want people to think of westerns as well as modern design. More importantly I want that psychological connection between the Old West and raw natural products to be present. I didn't want to create a brand that completely fed off trendy themes and I wanted the copy to be easily legible.
