Client: Keller Williams Realty (Atlanta)

Objective: Real estate agent from the realty with sorority alumni ties wanted to promote the realty and gain her local sorority chapter's interest in buying properties through the realty. The selling point advertised in this advertisement by the agent's request was to market that the commission made to the agent from the sorority buyers would be used for charitable means by donating a percentage of it towards the local DCP sorority chapter for them to economically develop the surrounding communities.

Approach: I linked the Sorority sisterhood angle with actual blood-related sisterhood and how one champions for their blood sisters and wider sisters in society to build and accomplish great 'wins' and success in life. I wanted to take an easy-going and pathos approach to the advertisement, especially since it would be aimed at Sorors.

FIRST VERSIONS