SET Trading
Two powerful option trading firms form a joint venture based on technology, speed and risk management.
Two powerful option trading firms form a joint venture based on technology, speed and risk management.
SETTrading is a propriety options trading firm headquartered in Chicago and formedas a joint-venture (JV) of two powerful trading houses; Simplex Investments andGroup One.
SETTrading wanted a brand which served as a market signal in order todifferentiate from others in the field and attract talent who value the company’score strengths: technology, credibility and risk management.
InnerWorkings’creative services team needed to align these strengths with the values ofprospective employees (our only target audience).
Smart,talented options traders want the best technology in order to earn more money,with less risk and more respect.
SETTrading wanted a brand which served as a market signal in order todifferentiate from others in the field and attract talent who value the company’score strengths: technology, credibility and risk management.
InnerWorkings’creative services team needed to align these strengths with the values ofprospective employees (our only target audience).
Smart,talented options traders want the best technology in order to earn more money,with less risk and more respect.
