Feeding the sharks
The last in a shark-themed series of sneaker collaborations between Australian-based Sneaker Freaker, Packer Shoes and Puma, the Bloodbath was released with all the carnage of a great white shark attack. The limited-edition sneaker was available to the public during a two-day pop-up event at the Refinery Hotel in Midtown Manhattan. The space was staged to evoke the feeling of a massive shark attack on any of New Jersey's famous beaches. Sneaker heads left nothing in their wake, devouring all the merchandise during the two-day event.
![puma environmental design Launch Event sneaker culture Launch Party](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/96e5d551241013.58e6b38ce1f68.jpg)
![puma environmental design Launch Event sneaker culture Launch Party](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/769a1251241013.58e6b38ce0a55.jpg)
![puma environmental design Launch Event sneaker culture Launch Party](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/87e16051241013.58e6b38ce1a55.jpg)
![puma environmental design Launch Event sneaker culture Launch Party](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/04917e51241013.58e6b38ce11e6.jpg)
![puma environmental design Launch Event sneaker culture Launch Party](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/45a6a051241013.58e6b38ce05d4.jpg)
Environmental Design/Experience Design/Retail Merchandising