Parco, PI "Emily" Campaign
To promote Court TV's reality show about an NYC private investigator, we created the character Emily, a woman scorned... and out for revenge. The crux of the campaign was
a high-profile billboard.
The online gossip machine went into overdrive. As scandal junkies tried to uncover Emily's story, we fed them clues and content to keep them engaged. Watch the case study to see how.
By the end, our campaign had been featured in countless sites, blogs, newspapers and TV shows. To this day, people still post pictures of the billboard online, thinking it's for real.
By the end, our campaign had been featured in countless sites, blogs, newspapers and TV shows. To this day, people still post pictures of the billboard online, thinking it's for real.
Below: my proudest day in advertising. But they couldn't have been more wrong, I was 28.
Power, Privilege and Justice
Posters for another show aimed at "reality scandal junkies," focused on high-society criminals.
Forensic Files
Deli bags designed like evidence bags were distributed to grocery stores. Anyone purchasing sliced meats or cheeses received their order in the bag.
Beach Patrol
To promote Court TV's lifeguard reality series, part of their primetime "RED" programming block, we created shell-vertising.
Shells were painted red, fitted with motion-activated sound chips, and left on the beach. When you held one up to your ear, you heard the soothing sound of the ocean... followed a speedboat crashing, people screaming, and alarms sounding. Then this message played:
A day at the beach isn't always a vacation! That's why there's the Beach Patrol. Follow their real-life rescues and dangerous encounters, on the world's most beautiful beaches. Beach Patrol, Mondays at 8 on Court TV RED!
Bounty Girls Radio
