Cancer Research UK - tone of voice

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At Burton Morris, I played a key role in developing the tone of voice for Cancer Research UK. Running internal focus groups with key teams helped me define the brand tone and write the tone of voice guide as well.

Published: September 12th 2012

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Cancer Research UK - tone of voice

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Cancer Research UK - tone of voice

I played a key role in developing the tone of voice for Cancer Research UK. Running internal focus groups with key teams helped me define the bra Read More

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