Packaging design.
'PLATE ME' / Gravitas Media
Plate Me is a start out company that is producing shelf stable, ready made meals that are nutritionally designed to target athletes and sportsmen. The design of the packaging needed appeal and relate to this target market, and look healthy and appetising.
The final packaging outcome contains fresh, yummy photography supported by sporting imagery including sportsmen/women and a medallion shaped info panel. The skus are easily identifiable by strong colour titles that stand out on the shelf.