Show your style.
OVERVIEW
The beauty landscape is ever changing, and Walgreens wants to be your beauty & personal care destination. But with so much competition, we needed to improve our overall value — both on-line and in store.
FRICTION
It’s no surprise that consumer spending for beauty products has shifted online faster than nearly every other packaged good. However, consumers still want that one-on-one interaction and sharing of knowledge and expertise from a beauty consultant. We needed to translate that into the online shopping experience.
SOLUTION
We know users are busy and long signup forms are not fun at all, so I created a simple on-boarding flow. After signing up, users flow through a mini consultation which allows them to have a smarter, more personalized experience. Users pick the topics and products they're most interested with — Beauty Enthusiast will handle the rest.
Once completing their consultation, users are taken directly to their dashboard where they see a variety of info, including personalized product picks, in-the-know events, insider beauty tips, as well as a beauty tracker showing their progress towards their next reward.
The final product is an array of imagery that delights the senses and quickly draws the user in. Users are able to change their interests and adjust their preferences as often as they like. The question now — when will you become a beauty enthusiast?
