THE OTLEY RUN CO.
The Otley Run is one of the most renowned pub-crawls in the country, enjoyed in Leeds by the masses.
Piggy backing on the experience is The Otley Run Co., providing a unique beer for each of the 18 pubs along the way.
Piggy backing on the experience is The Otley Run Co., providing a unique beer for each of the 18 pubs along the way.
Elevating the experience is a scorecard to track progress (by affixing the stickers found on each bottle) and wayfinding on route to help guide consumers. Bright colouring and a bold style emphasises the enjoyment factor whilst clear numbering on pack helps consumers monitor how far they’ve come.
