Outcider is a newer, sweeter, cider from the makers of Irish cider, Bulmers. Their wacky ambassador "The Outcider" turns up to events in some distinctive headgear to give away prizes and promote the brand. The campaign "Find The Outcider" urges people to find him online and offline to win some free Outcider and other wacky prizes. 

To get people engaging with the new  brand they created a whatsapp group run by "The Outcider" so people can get the inside scoop. 

This is some of the social creative we have made to recruit people to our whatsapp group. 

In an effort to get fans used to the Outcider character and spotting him in venues we made this #FindTheOutcider gif. Users Screen-grabbed the right one and posted it to their page to win prizes 

An alternative twist on Paddy's Day. Can you #FindTheOutcider in a sea of snakes? We created an instagram grid of 9 individual posts that made one big image. We needed to cut-through & to get people to engage with a new brand in an over-saturated sea of green on social media on St Patricks's day.