The project focused on the brand Identity and market positioning of a global OEM in re-emergence. The company sponsoring this semester’s project had a strong desire to maintain strict confidentiality, as their intended presence in the United States had yet to be announced.
The new products including Pickups, 4 Door SUV and 2 Door Off Roader are based on a new mid-size light truck platform. Class was dived into separate teams. Our team of three was focusing on Thailand market as assigned.
April 16, 2017
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