Brand Illustrations for Practo.com
Introduction : Practo.com, one of the top healthcare startups in India, recently revamped their Brand identity.
I was commissioned to create a few illustrations for their website.
The illustration style is inspired from Tim Lahan's artworks. The style, tone, voice of illustrations is bold, friendly & metaphorical with a subtle touch of humour. The forms are sloppy, shaky with curved edges, and zero sharpness. Shown here are a few of these illustrations.
