USPS® DM Deli Personalization Campaign
Business Customers
Business Customers
This direct mail campaign shows business customers the latest techniques in direct mail personalization by allowing them to experience it for themselves. The DM Deli arrives in a paper bag envelope that is personalized on the opposite side. Then, inside, the recipient finds a napkin that unfolds to a poster-sized image of the DM Deli and all the ways a business can use personalization to increase response to their direct mail efforts. They also find a serving number "1" ticket attached to a Business Reply Card, that allows them to order a sandwich customized to their taste.
