Rainy Day Toys is a small, independently owned start-up retail store in Madison, Wisconsin. It specializes in wooden toys and books for preschool children ages 1-4. Rainy Day Toys needed help to develop their visual identity to bring the brand to life. By focusing on the guiding attributes–creativity, authenticity, imagination, storytelling, educational, enjoyment, and family–Rainy Day Toys brand identity will differentiate them from other toy companies.
Rainy Day Toys Branding Video. The video showcases the process from research, exploration, and final solution.
Final Design Work
Final Logo
Typography and Color Palette
Brand Development
Billboard Advertisement. A Park was chosen as a great location because naturally, people bring their kids, grandkids, friend's kids, etc. to the park.
Wooden block shapes use to create a truck. Each shape has the logo real for Rainy Day Toys.
Rainy Day Toys Packaging. By using a cardboard box, Rainy Day Toys is showing sustainability, which is important to today’s consumers. The box can be recycled at the nearest Rainy Day Location, household recycling service or reused for children’s play.
