The visual identity consists of a set of logos that replicate digital, analog and combined waveforms that celebrate MTV's history of pioneering audiovisual content.
The logo marks are short waveforms, which are animated, extended and equalised to match the beats of music. The waveforms are distinct, simple black and white forms that allow the brand’s creative work to come to the fore.
The logo marks are short waveforms, which are animated, extended and equalised to match the beats of music. The waveforms are distinct, simple black and white forms that allow the brand’s creative work to come to the fore.
Agency: Pentagram
Creative director: Marina Willer
Creative director: Marina Willer
Designers: Hamlet Auyeung, William Alexander
Animation: Hamlet Auyeung, Pedro AMARAL
