Interculturality and Spanish Language (ILE)

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Interculturality and Spanish Language

Interculturality and Spanish Language (ILE) are a platform for people of all ages and student profiles who want to learn Spanish in all possible areas such as: official exams, pronunciation courses, conversation, preparation of job interviews. Their goal is to create a close bond between the student, his or her classmates and teachers, as well as offering a personalized follow-up of each student.

"Our methodology is based on not only language learning, but on interculturalism where the student and the teacher learn from each other"

The Brief

The brief was to create a simple, visual logo that can be deducted only by seeing it. The logo had to refer to the teaching of Spanish, include the letter "ñ" as an identification symbol and had to steer away from the typical stereotypes of Spain. I began sketching my ideas out on paper, focusing on the typography as I thought this would be the best starting point. I explored different avenues and played around with the letter ñ. A secondary logo was then created to advertise the company online and anable existing students or individuals to access the servies they have to offer. The fully personalised service offers express classes for urgency moments, cooking classes and cultural experiences. Interculturality will be the company`s modus operandi in the online classes.