SonyLIV is the first premium Video on Demand (VOD) service by Sony Pictures Networks India Private Limited (SPN), providing multi-screen engagement to users on all devices. Currently, SonyLIV, which has 40-50 million monthly active users, offers about 30,000 hours of content, with an average time spent per user on the platform ranging between 40 and 45 minutes a day.Homegrown OTT platform SonyLIV has witnessed record growth in MAUs, engagement, and subscriptions since 2018. It has now emerged as a strong second player in a market currently dominated by Netflix
Case Study: From movies, shows and sports, used various types of entertainment verticals to promote App downloads and content consumption.
A quirky campaign that helped in changing consumer behaviour from watching Tennis on TV to mobile screens.
Award: Indian Marketing Awards - 2017. Watch the Video case study below.
Agency: Prodigtz Media
Role: Graphic Design | Campaign | Social Media
Role: Graphic Design | Campaign | Social Media
Objective: To Increase Engagement in MAUs and viewership simultaneously connecting with the audience.
Approach and Result : We Introduced Multiple Campaigns across all platform including Facebook,Instagram and twitter. SonyLIV’s App's monthly active users (MAUs) doubled to 15.8 million in March from 7.7 million in February after it started streaming the Laliga series.This garnered a viewership of 50 million. These collectively accounted for a 5X jump in time spent on the platform.
Currently, under five percent of users consume international shows. But the binge viewing of these users is disproportionately higher than those watching Hindi or language shows.
