Branding design concepts based on girl group "RED VELVET" and its' different title tracks across the years, which explore their identity as playful, stylish girls .
Each logo represents each era; Each era is marked by a very unique main tittle track.
1st logo design refers to the first tittle track debut 'Happiness'. The 2nd ('Dumb Dumb'), the 3rd ('Ice Cream Cake') are all follow-up main tracks that are translated in a fun minimalistic graphic design, as well as the rest of the logos bellow.
4th logo ('Automatic'), 5th ('Russian Roulette'), 6th ('Rookie').
The graphics were explored in that it can be used for possible merchandise.
Red Velvet © SM ENTERTAINMENT Co., Ltd.
