to promote the instagram we wanted to make and app, where the user could use filters on their pics and the post them on IG.

To promote the instagram Rss, we wanted to place a christmass tree where the decorations were the pictures taken and taged with our lipton-tag.

To keep promoting our instagram acc, users could say "why the are optimisn" and get a free track from Rawayana or another group of the moment.

As we were getting close to Xmas we wanted to make posible for our users to gift some free "tea" to a friend by taging them, later the gifted person will receive a code that could change in any BTL for a free "Tea", (advertisment plus happy users in exchange of tea)

To get some traffic on the twitter acc, we wanted to make a contest and the amount of twitts gotten in 15 mins will grant 1 hour or 2 of free yoga in some public place so everyone could enjoy it.

"Refresh your optimism" is the name of the campaign, so we planned to make a game for facebook so the user could enjoy on another Rss, in this game the user had to run from the rain and get the highest puntuation to the end of the month the winner could get some POP as reward.

Promotion video for our campaign "refresh your optimism" where the rainy day at the window is covered with post-its as the bottle of lipton empties.

For the green tea we wanted to create a page on facebook where the users could look for yoga exercises and recipes for a good and healthy meal.

Another BTL, where we placed a game after getting to some puntuation you could get a free "tea"