Bath and BodyWorks
Packaging Design Concept
As part of the design concept, I imagined Bath and BodyWorks would be adding on to their already extensive listing of product lines. Their newest endeavor would involve luxurious laundry detergents and softeners combined with their signature scents. In order to grow Bath & BodyWorks target market in their newest line amongst Caucasian women age ranging from 34 to 44 years of age, the design references branding reminiscent of existing signature scents.
A logo for the new line of Bath and BodyWorks detergent and fabric softener has been created to reflect the parent company. Packaging also exists for two of the products contained in this product line. Nature-based photographic imagery and clean type treatments were carried over into this product line from Bath and BodyWorks’ previous branding. Overall, the finished pieces represent the existing Bath and BodyWorks brand while building a separate framework for future product extensions.
Credits: Bath & Bodyworks (Logo)
