Direct Mail Marketing | Print Materials

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This direct mail campaign was created for new acquisition as well as active donors.

During the month of April, Autism Awareness Month, we added a special message to build awareness for the organization and their cause. Keeping it simple, we plated and printed a special message on existing envelopes that went out to capture the attention of the donor base by providing them with a quick and very real statistic.

The organization distributes bookmarks to hospitals and new parents across the country to educate them on the early signs and symptoms of Autism. We re-created their bookmark as a special insert to expand upon their outreach and to educate the general public on the increasing cases of Autism.

This campaign is currently being sent out to donors and is already showing positive results that should ultimately end with a lift for the organization.

Pledge Package: Goes out to both new acquisition and active donors

Educational Insert: Bookmark for organization re-created to expand outreach and educate the general public; contains the legal disclosure on the back

Thank You Letter: Implemented to formally thank the donors who fulfill their pledge; tells a story that shows the donor the value of their donation

Direct Conversion: Converts donor to Direct Mail program; remittance piece packaged with a separate letter and the brochure

Direct Renewal: Direct Mail piece that strengthens relationships with active and loyal supporters of the cause; remittance piece packaged with a separate letter