The Rally Fighter has always been wrapped in Vinyl because of the off road nature of the vehicle. The idea is that the harsh environments it is designed for will beat up the exterior so a vinyl wrap can be replaced every few years to keep the vehicle looking new. 

Over the years, Local Motors built up a collection of designs, and the Local Motors Design Team set out to create a configurator in partnership with Lumiscaphe. 

This is the video I created to promote the configurator when it was launched.