TINYPONICS
Tinyponics is an online distributor of indoor, aquaponic growing kits for small spaces.
![aquaponics graphic design branding identity Pastels branding inspiration adobeawards](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8eb04953264211.592e34349b21b.png)
WHAT IS AQUAPONICS?
Aquaponics is a cyclical system for farming fish and plants in a way that benefits both. Fish produce waste, which is great fertilizer for the plants. The plants eat the fertilizer while purifying the water (which is great for fish).
![aquaponics graphic design branding identity Pastels branding inspiration adobeawards](https://mir-s3-cdn-cf.behance.net/project_modules/1400/10a42d53264211.592e3434999ae.png)
![aquaponics graphic design branding identity Pastels branding inspiration adobeawards](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e8932953264211.592e34349ba20.png)
THE PROBLEM
Aquaponics saves energy, space and the cost of living. However, current systems (like the one pictured above) are way too large to fit in a home and are unattractive to display. It is extremely crucial that younger generations practice sustainability. Tinyponics intends to aim towards these generations with it’s trendy, bright and playful feel.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/df791853264211.592e3433bbe32.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fdaa0853264211.592e3433bbb1a.png)
THE PRODUCT
In order to brand this company, I needed a physical object to sell. From there, I would decide which direction I wanted to head in terms of its visuals. I sketched out what I had in mind and handed off my design to an industrial designer, Jordan Steranka, where he was able to create several prototypes.
![aquaponics graphic design branding identity Pastels branding inspiration adobeawards](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8f68ce53264211.592e34349b76d.png)
![aquaponics graphic design branding identity Pastels branding inspiration adobeawards](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3d289453264211.592e343499441.png)
![aquaponics graphic design branding identity Pastels branding inspiration adobeawards](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5aad2253264211.592e34349902a.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3e1ec553264211.592e343413109.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/24daf953264211.592e343412af3.png)
![aquaponics graphic design branding identity Pastels branding inspiration adobeawards](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d1b38553264211.592e343499d99.png)
![aquaponics graphic design branding identity Pastels branding inspiration adobeawards](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7ee29853264211.592e34349ad05.png)
WEB DESIGN
The brand needed to be translated into a functioning website where one can learn more about Tinyponics, including instructions on how to set the system up as well as a shopping page where one can select a color of choice for their tank. Above are a few highlights of the website I coded using HTML, CSS and JQuery. To view the live site, visit http://myweb.students.wwu.edu/~quesnek/dsgn360/project-2/