A Good Way to Deliver Bad News
At a national meeting for an air conditioning company's top buyers, participants would soon learn that prices were going to increase because of skyrocketing copper costs and a trucker shortage. The venerable company wanted to be straightforward with their buyers about these issues during their annual conference, which began at 7 a.m. To engage the audience - many who had arrived overnight - the conference kicked off with a lively percussion performance played on the very parts that comprised the company's best selling units. And cut to two key news items, delivered in a delightful fifties-style TV spoof on how a Goodman family would help with the copper shortage and a country and Western music video - "There Ain't Enough Truckers Anymore." The audience toe tapped to the country song and many even asked for a copy.
At a national meeting for an air conditioning company's top buyers, participants would soon learn that prices were going to increase because of skyrocketing copper costs and a trucker shortage. The venerable company wanted to be straightforward with their buyers about these issues during their annual conference, which began at 7 a.m. To engage the audience - many who had arrived overnight - the conference kicked off with a lively percussion performance played on the very parts that comprised the company's best selling units. And cut to two key news items, delivered in a delightful fifties-style TV spoof on how a Goodman family would help with the copper shortage and a country and Western music video - "There Ain't Enough Truckers Anymore." The audience toe tapped to the country song and many even asked for a copy.