BRIEF

During the summer season there is a decline of sales in tic tacs therefore the brief is to extend the purchase of the same at an international level, through a new quirky summer collection. The objective of the product is to be colorful with a unique blend of flavors supported by a global advertising campaign. 

CONCEPT

"Crazy" means "insane". Someone who doesn't see reality the same way as the rest of us is "crazy". You can be crazy, or you can go crazy.
But there are also other, more positive meanings of "crazy". Someone who likes to have fun and act a little wild can also be called “crazy".

Crazy to me is that doesn't follow norms or fit in the boxes we're accustomed to, it is the mind that chases away the mundane and embraces the adventurous and unpredictable path, striving to be wild and free, boisterously spilling out like tic-tac from a box.

TARGET

My target is directed towards people who want to stand out of the crowd. People who are lively, young and energetic

The age can vary from 5 years onwards. 

LOGO

Loco is a Spanish word to describe someone who is a little wild in terms of not being afraid to experiment with different things. For my brand loco fits perfectly because its a burst of wild flavours and colours which will attract a large number of curiosity ridden people. 

The logo is simple yet gives a feel of crazy. There is an element of goofy eyes and the color is really basic. The color was chosen because it is the color of energy, passion and action and fits well with my concept. 

BENEFITS

- Easily recognizable in age groups 

- Gives a sense of freedom to people

- Asks people to think differently and be distinguished

- Ability to attract new consumers taking advantage of impulse buying